Insights

Writing worth the reading time

A small number of thorough articles on the questions clients actually ask, written by the people doing the work. We would rather publish 6 genuinely useful pieces than two hundred written to fill a calendar.

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Published

6 articles

Business

How to choose a web development company in India

What to ask, what the answers tell you, and the warning signs worth walking away from — written by an agency, which you should factor in.

  • 8 min read
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Ecommerce

Shopify vs WooCommerce vs custom ecommerce

Most retailers are well served by a platform. Here is how to tell which one, and the narrow set of cases where a custom build is genuinely justified.

  • 8 min read
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Mobile Apps

Flutter vs React Native: how to choose

Both are mature, both ship real products at scale. The deciding factor is usually your team and your design, not the frameworks themselves.

  • 8 min read
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SEO and AEO

What is AEO? Answer Engine Optimisation explained

Answer Engine Optimisation is about being understood, quoted and correctly attributed by systems that answer questions directly. Here is what it actually involves, and what no one can promise you.

  • 7 min read
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SEO vs AEO: what is actually different

They share most of the same foundations, so the differences are narrower than the marketing suggests — but the differences that exist matter. A practical comparison.

  • 6 min read
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Web Development

Core Web Vitals, and why your site is slow

Three metrics, a handful of causes, and the fixes that actually move them. Most slow sites are slow for the same small set of reasons.

  • 7 min read
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In progress

What we are writing next

Costs and timelines in India, planning a mobile app, technical SEO checklists, and turning a business website into a lead-generation system. If one of these would be useful sooner, tell us and we will move it up.

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