Growth
SEO Services
Technical SEO, content architecture, structured data and Core Web Vitals — reported against enquiries and revenue rather than ranking screenshots.
The short answer
What is seo services?
SEO is the work of making a site that search engines can crawl and understand, that genuinely answers what people are searching for, and that loads fast enough to keep them. It is three disciplines — technical, content and authority — and neglecting any one caps what the others can achieve.
We are engineers who do SEO, which shapes what we are good at: crawl and indexation problems, site architecture, structured data, migrations and Core Web Vitals. We do not sell link packages, and we do not guarantee positions. Anyone who does is either misinformed or counting on you being so.
Scope
What we build
Technical SEO
Crawling, indexation, canonicals, redirects, rendering and site architecture.
On-page SEO
Page-level structure, headings, internal linking and content that matches intent.
Content architecture
Mapping search intent to a site structure where each page has a clear job.
Local SEO
Local visibility, consistent business information and Google Business Profile alignment.
Ecommerce SEO
Category pages, product content, and correct handling of variants and filters.
Migration SEO
Protecting visibility through a redesign, replatform or domain change.
Why teams call us
Business problems this solves
If more than two of these describe your situation, the problem is usually structural rather than cosmetic.
- Traffic that has declined with no obvious cause
- Pages that are indexed but never appear for anything
- A redesign that lost rankings the old site had
- Thousands of near-duplicate URLs from filters and parameters
- Ranking for your own name and nothing else
- Rankings that go up while enquiries do not
How it works
Our process
- 01
Technical audit
Crawl, indexation, rendering, performance and structured data — with issues ranked by impact.
- 02
Search intent research
What your buyers actually search, and what a page must contain to satisfy it.
- 03
Architecture plan
Which pages should exist, what each is for, and how they link together.
- 04
Implementation
Fixes and content shipped, not just documented. We can build them or brief your team.
- 05
Measurement
Rankings, traffic and — the number that matters — enquiries and revenue by page.
- 06
Iterate
Continued work on what is moving, and honest reporting on what is not.
What you get
Deliverables and features
Deliverables
- Technical SEO audit with prioritised actions
- Search intent and keyword mapping
- Content architecture and internal linking plan
- Structured data implementation
- Core Web Vitals improvements
- Redirect map for any URL changes
- Analytics and conversion tracking configuration
- Reporting tied to business outcomes
Features
- Crawl and indexation diagnosis and repair
- Canonical, pagination and parameter handling
- XML sitemaps and robots configuration
- Structured data matched to visible content
- Internal linking with descriptive anchors
- Core Web Vitals — LCP, INP and CLS
- Local SEO and business information consistency
- Migration planning and post-launch monitoring
Stack
Technologies we use
We choose tools for the next three years, not the next three months — and we document why, so your next developer is not guessing.
- Google Search Console
- Google Analytics 4
- Screaming Frog
- PageSpeed Insights
- Schema.org
- Looker Studio
How we think about it
Our approach
Design approach
Search and usability point the same way more often than not. A page that answers the question quickly, is easy to scan, and makes the next step obvious performs well for both. Where they genuinely conflict — a keyword that reads badly, a heading that helps nobody — we write for the human, because search systems increasingly measure whether people got what they came for.
Performance and security
Core Web Vitals are a ranking input and, more importantly, a conversion input. We work on LCP, INP and CLS as engineering problems with specific causes: unoptimised images, render-blocking resources, excessive JavaScript, missing dimensions on media, and third-party scripts nobody has audited in years.
Budget
What drives the cost
We do not publish price ranges, because a number given before we understand the work is not a real one. These are the factors that actually move it.
- Size of the site and how many templates need work
- Condition of the existing technical foundation
- Whether content is written by us or by your team
- Competitiveness of the searches you are targeting
- Whether we implement changes or hand them to your developers
- Ongoing programme versus a one-off audit
After a discovery conversation we give a fixed scope and a fixed number before any work begins.
Related
Services that go with this
AEO Services
Making your business understandable to search features and AI assistants — accurate entity information, clear answers and structured data. Not a way to manipulate AI systems, because there isn't one.
Website Design & Development
Web design and website development from one team — marketing sites, corporate sites, portals and web applications, designed around how your business actually sells.
Business Website Development
A business website has one job: turn the people who find you into conversations. We build sites for service companies, professional practices and B2B firms where that is the only measure that counts.
Ecommerce Development
Catalogue, search, checkout, payments, shipping and order management — on Shopify, WooCommerce, or a custom build when your model does not fit a platform.
Questions
SEO Services — frequently asked
How long does SEO take to work?
Technical fixes can show up in weeks. Content and authority usually take months. Anyone offering a specific timeline for a specific position is guessing — we would rather set expectations you can plan against.
Can you guarantee first-page rankings?
No, and neither can anyone else. Ranking is decided by systems we do not control, against competitors who are also working. What we can commit to is the work, the reasoning behind it, and honest reporting of what it produced.
Do you build backlinks?
We do not sell link packages, and we will not put your domain near a link network. We focus on the technical foundation, content worth citing, and digital PR groundwork. Links earned that way carry weight and do not become a liability later.
What is the difference between SEO and AEO?
SEO aims at ranking in a list of results. AEO aims at being understood, quoted and summarised by answer features and AI assistants. They share most of the same foundations and are best done together. See AEO services.
Will you work with our existing developers?
Yes, frequently. We can specify and brief changes for your team, review implementations, or implement directly — whichever gets the work shipped.
How do you report progress?
Rankings and traffic, but weighted toward enquiries and revenue by landing page. Traffic that does not convert is not a result, and reporting it as one is how SEO earned its reputation.
Start here
Ready to talk about seo services?
Tell us what you are trying to achieve and what you are working with. We will come back with an honest view of scope, approach and whether we are the right fit.